Manhattan prosecutors are urging for a lengthy prison sentence of 40 to 50 years for Sam Bankman-Fried, following his conviction for orchestrating an $8 billion fraud scheme through his now-defunct FTX cryptocurrency exchange.

In a scathing rebuke, federal prosecutors in Manhattan condemned Bankman-Fried’s actions as emblematic of “unmatched greed and hubris,” highlighting his refusal to acknowledge wrongdoing even after being found guilty on seven counts of fraud and conspiracy by a jury in November.

Bankman-Fried, 32, faced a potential sentence of up to 110 years for his crimes, which prosecutors argue were driven by his insatiable desire for personal enrichment at the expense of investors. Despite his defense’s plea for a lesser sentence, citing restitution efforts and the absence of prior criminal history, prosecutors maintain that Bankman-Fried’s actions warrant severe punishment.

The case, described as one of the largest financial frauds in recent memory, marked a dramatic fall from grace for Bankman-Fried, once hailed as a prominent figure in the cryptocurrency industry. His former exchange, FTX, had soared to prominence with a flashy marketing campaign and celebrity endorsements, only to crumble under the weight of allegations of financial misconduct.

Throughout the trial, prosecutors painted Bankman-Fried as a deceptive figure who sought to conceal his mismanagement while diverting funds for personal gain. Testimony from former executives, including his ex-girlfriend Caroline Ellison, further implicated Bankman-Fried in the fraudulent scheme.

Despite the scandal surrounding Bankman-Fried and other crypto controversies, the broader cryptocurrency market has continued to thrive, with major assets like bitcoin and ethereum reaching record highs. Bankman-Fried’s sentencing is scheduled for March 28, with plans for an appeal already in motion.