Paris Saint-Germain Reveals Bitcoin Reserve

A top football club has announced that it’s added Bitcoin to its reserves — becoming the latest major company to do so.

Paris Saint-Germain says it started acquiring the cryptocurrency last year, and made its announcement at the Bitcoin 2025 conference in Las Vegas.

On stage, executive Pär Helgosson argued that, like BTC, PSG is about “what’s next” — and is well positioned for the next generation of football.

He pointed out that the club currently has 550 million fans, 80% of them under the age of 34, and is due to play in the Champions League Final.

“As one of the biggest clubs in the world, we’re the largest player in the sports ecosystem to acquire Bitcoin,” he said.

Paris Saint-Germain has also launched PSG Labs, which has the stated goal of “launching, listing and raising” Bitcoin ventures.

The club joins a long list of companies that are now investing in BTC, and following in the footsteps of Michael Saylor’s Strategy.

But it’s fair to say that some of the sports giant’s other forays into cryptocurrency haven’t really gone to plan.

Back in January 2020, it launched the $PSG token, which aimed to give devoted fans exclusive perks.

A year later, when football star Lionel Messi signed, reports suggested that some of his compensation package included these tokens.

But CoinMarketCap data suggests $PSG has slumped by a staggering 96% since hitting an all-time high of $61.23 in August 2021, meaning many fans may end up wishing that they had invested in something else altogether.

Crypto and sport have long gone hand in hand — with a number of exchanges entering into high-profile sponsorships with elite teams across football and Formula 1 in particular.

According to figures from SportQuake, the value of these deals has now surged to $565 million — a 20% rise compared with the year before.

The research suggests that Crypto.com, Kraken and Gate.io have been the biggest spenders.

Advertising budgets tend to go through the roof during bull markets — with the 2022 Super Bowl rechristened the “Crypto Bowl” because of the sheer number of trading platforms taking out advertising spots.

Market mania hit a peak when FTX inked a 19-year deal worth $135 million to sponsor the “FTX Arena” in Miami, but the venue was hastily renamed after Sam Bankman-Fried’s business spectacularly collapsed into bankruptcy.

PSG’s decision to establish its Bitcoin reserve last year means that it will be sitting on healthy profits, with BTC rallying to fresh all-time highs since Donald Trump’s second term began.

But concerns have been raised about some of the companies now deciding to adopt this strategy, with the digital asset in six-figure territory.

MicroStrategy’s average cost per Bitcoin acquired has risen substantially over the past six months — and now stands at $69,979. This means the business intelligence firm would be nursing a loss if prices ended up falling below this level. And given most of its crypto purchases have been fueled by debt, the next bear market could end up being a huge problem.

 

Note: The opinions expressed in this column are those of the author and do not necessarily represent the views of FXCOINZ, its owners, or affiliates.